CORRELATION BETWEEN CONTENT MARKETING AND CUSTOMER ENGAGEMENT IN ARCADE TOURISM DESTINATIONS (CASE STUDY AT INSTAGRAM ACCOUNT @INFODUFAN)

Authors

  • Siti Fatimah Universitas Singaperbangsa Karawang, Indonesia
  • Devi Suci Lastari Universitas Singaperbangsa Karawang, Indonesia
  • Riyandi Riyandi Universitas Singaperbangsa Karawang, Indonesia
  • Abdul Yusuf Universitas Singaperbangsa Karawang, Indonesia

DOI:

https://doi.org/10.31933/ejpp.v4i2.1078

Keywords:

content marketing, customer engagement, correlation, tourism.

Abstract

The ubiquitous utilization of the internet for marketing purposes on social media platforms has emerged as a remarkable phenomenon. The purpose of this study was to investigate the correlation between content marketing and consumer engagement, as well as to assess the strength of this correlation. The study population consisted of Instagram followers @infodufan. The research employed a quantitative methodology and included a sample size of 64 respondents. The data collection technique employs a questionnaire administered through Google Form. Subsequently, the obtained results are examined by correlation analysis. The research findings indicate a substantial correlation between content marketing and customer engagement at Dunia Fantasi. The Pearson association coefficient is 0.707, indicating a relatively significant positive association.

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Published

2024-06-15

How to Cite

Siti Fatimah, Devi Suci Lastari, Riyandi, R., & Abdul Yusuf. (2024). CORRELATION BETWEEN CONTENT MARKETING AND CUSTOMER ENGAGEMENT IN ARCADE TOURISM DESTINATIONS (CASE STUDY AT INSTAGRAM ACCOUNT @INFODUFAN). Ekasakti Jurnal Penelitian Dan Pengabdian, 4(2), 230–236. https://doi.org/10.31933/ejpp.v4i2.1078

Issue

Vol. 4 No. 2 (2024): (EJPP) Ekasakti Jurnal Penelitian & Pegabdian (Mei 2024 - Oktober 2024)

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Articles

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Copyright (c) 2024 Siti Fatimah, Devi Suci Lastari, Riyandi Riyandi, Abdul Yusuf

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